KYOBO LIFE

CEO Shin Chang-jae said, "We are not a mafia-like organization that damages customers for profit. We can benefit ourselves by benefiting our customers," he expresses his belief in customer satisfaction management.

CEO Shin Chang-jae also describes it as "self-serving," or "serving others as you want to be treated by others." If a company wants greater success, it can only be done by helping customers succeed as much as it wants.

CEO Shin Chang-jae's firm belief in customer satisfaction reflects throughout the insurance business, ranging from subscription, maintenance and payment.
As a result, Kyobo Life Insurance became the first financial industry to win the Customer Satisfaction Award from the Korea Efficiency Association for five consecutive years, and was inducted into the Hall of Fame in 2004.

In response, CEO Shin Chang-jae emphasizes that the award is not important, but that it is more important for customers to feel the quality of products and services provided by Kyobo Life Insurance.
CEO Shin Chang-jae said, "There have been many changes in Kyobo Life Insurance since taking office. Among them, it should be noted that corporate culture has changed to customer-centered.
In the insurance industry, 'people' are important unlike general manufacturing. It's important to look at our customers and trust in them, and consideration of our customers should come first."

Kyobo Life Insurance's late founder Shin Yong-ho stressed that there is no free and secret. Based on this founder's belief, the motto "sincerity" became the basis of Kyobo Life Insurance's corporate culture, and was inherited by its core values "honesty and sincerity" and became the basis for ethical management and precision management.

Kyobo Life Insurance strives to faithfully fulfill its legal and ethical responsibilities as a financial company as well as social responsibilities as a corporate citizen.
We enacted the "Charter of Job Ethics of Kyobo" and prepared a code of practice for job ethics so that executives and employees can work honestly and sincerely. We are also firmly committed to promoting ethical management through the CEO pledge of ethical management. For these efforts, he won the 12th Transparent Management Awards organized by five organizations, including the 1st Corporate Ethics Awards of the Korea Corporate Ethics Association and the Federation of Korean Industries.

CEO Shin Chang-jae says that unlike previous management methods that emphasized quantitative growth, corporate social responsibility (CSR) and people-centered management are emerging as basic and core competitive forces in corporate management.

CEO Shin Chang-jae said, "The purpose of the company is to pursue profits. However, it will not last long for companies that are only profitable. Profit-seeking and ethical management are values that must be pursued together, not before and after the coin. Our goal is to be a 100-year long-term company respected by all stakeholders."

CEO Shin Chang-jae experienced the difficulties of the disabled in a wheelchair for about an hour with employees at the disability experience program held as an anniversary event and sought ways to support them. CEO Shin Chang-jae, who is setting an example for social contribution activities, is considered a representative example manager.

Kyobo Life Insurance launched the "Kyobo Dasomi Social Volunteer Group" in December 2002 to create a healthy society and a world together by practicing love for neighbors.

The "Kyobo Dasomi Social Volunteer Group" is evaluated as an exemplary social contribution activity company by setting health, retirement life, and educational welfare as three core projects and conducting various projects for each volunteer organization.

In addition, the Kyobo Life Cup Youth Athletic Competition will be held to help young people, who are the main players of the future, grow into upright and healthy talents. We continue to carry out various social contribution activities such as scholarship projects for fostering aspiring sports players and digital education programs for teenagers.

At the same time, Kyobo Life Insurance is carrying out more professional and efficient public service projects through The Daesan Agriculture Foundation, The Daesan Foundation, which supports the development of Korean literature, and KYOBO Foundation for Education, which supports various scholarship and education projects.